Post by account_disabled on Feb 20, 2024 7:39:55 GMT
The by by the end of the year In we saw the start of a concerning trend fewer clicks being generated by Google search on desktop and mobile. I dont think that was a blip. In my estimation Googles actions around featured snippets knowledge panels and better instant answers in the SERPs overall combined with more aggressive ads and slowing search growth at least in the United States will lead to there being slightly less SEO opportunity in than what we had in.
I dont think this trend will accelerate much long term i.e. its certainly Greece Mobile Number List not the end for SEO just a time of greater competition for slightly fewer click opportunities. Twitter and LinkedIn will both take active steps to reduce the amount of traffic they refer out to other sites Facebook Instagram and Snapchat have all had success algorithmically or structurally limiting clicks off their platforms and growing as a result. I think in Twitter and LinkedIn are gonna take their own steps to limit content with links from doing as well to limit the visibility of external links in their platform and to better reward content that keeps people on their sites.
One or more major SEO software providers will shutter as a result of increased pressure from Google and heavy competition Google Search Console is slowly but surely getting better. Googles getting a lot more aggressive about making rank tracking more difficult some rank tracking folks Im friendly with told me that Q was particularly gutpunching and the SEO software field is way way more densely packed with competitors than ever before. I estimate at least ten SEO software firms are over million US in annual revenue Deepcrawl SEMRush Majestic Ahrefs Conductor Brightedge SISTRIX GinzaMetrics SEOClarity and Moz and Im probably underestimating at least or others in local SEO Yext is obviously huge and of their competitors are also above.
I dont think this trend will accelerate much long term i.e. its certainly Greece Mobile Number List not the end for SEO just a time of greater competition for slightly fewer click opportunities. Twitter and LinkedIn will both take active steps to reduce the amount of traffic they refer out to other sites Facebook Instagram and Snapchat have all had success algorithmically or structurally limiting clicks off their platforms and growing as a result. I think in Twitter and LinkedIn are gonna take their own steps to limit content with links from doing as well to limit the visibility of external links in their platform and to better reward content that keeps people on their sites.
One or more major SEO software providers will shutter as a result of increased pressure from Google and heavy competition Google Search Console is slowly but surely getting better. Googles getting a lot more aggressive about making rank tracking more difficult some rank tracking folks Im friendly with told me that Q was particularly gutpunching and the SEO software field is way way more densely packed with competitors than ever before. I estimate at least ten SEO software firms are over million US in annual revenue Deepcrawl SEMRush Majestic Ahrefs Conductor Brightedge SISTRIX GinzaMetrics SEOClarity and Moz and Im probably underestimating at least or others in local SEO Yext is obviously huge and of their competitors are also above.